VETEMENTS COVERED LITERALLY EVERY IMAGINABLE AESTHETIC AT COUTURE

From Bolo Tie Dad to Park Avenue Grandma to Angsty Teen Punk, the gang is all here.

by ALYSSA VINGAN KLEIN

A look from the Vetements fall 2017 collection. Photo: Imaxtree

In a fashion climate that has brands fighting for cultural currency as much as actual currency, we've found ourselves at an impasse — mostly because, as far as the former goes, no label out there has more than Vetements. With their casual, cooler-than-thou designs that breathe fresh air into closet staples (hoodies, T-shirts, denim, puffer coats, socks, etc.), Demna Gvasalia and Co. have largely informed the "look" of today, despite the fact it's not one that's completely original. 

The graphic, massively oversized, creatively layered and sometimes oddly proportioned silhouettes all hearken back to designers and subcultures that existed long before the brand debuted in late 2014 — but from Kanye West and Justin Bieber's tour merch to the growing dependence on bootleg-style logos by houses like Gucci and Dolce & Gabbana, Vetements's influence is unavoidable. So, what is one to do when the industry at large bites your aesthetic? Apparently, cover all remaining ground — which is exactly what the brand did at its fall 2017 menswear show in Paris on Tuesday.

Vetements for Style.com

by eliffilyos

There’s no denying neither Vetements’s success nor the incapability of understanding Vetements’s success but one thing’s clear: everyone wants a piece (or at least wants the style; the rise of Levi’s 501s, spike heel boots, huge shoulders, extra long sleeves, sweatshirts are all thanks to Demna Gvasalia). But there was one collection even the most devoted fans didn’t know about, the fall 2014 collection Gvasalia had to show in his Paris apartment where everyone involved got paid in clothes (I call that a goodinvestment) and now the designer is re-imagining the first ever Vetements collection for the relaunch of Style.com. Want to add a little more quirkiness to the good news? Just visit the new Vetements website.