THE SOCIAL MEDIA SUPERMODEL EFFECT TAKES HOLD OF FORBES'S HIGHEST-PAID MODELS LIST

by

 TYLER MCCALL

Kendall Jenner and Karlie Kloss backstage at Balmain for H&M. Photo: Getty Images

For at least six years running, Gisele Bündchen has dominated Forbes's highest-paid models list, out-earning even her second-place competitors by millions (and getting slapped with a tax audit because of it in the process). It seemed like the Brazilian supermodel, who recently "retired" from the runway, would be unbeatable. But these days (perhaps you've heard?) social media-savvy models are dominating the scene — which means Gisele's $30 million throne may soon be usurped by an Instagirl.